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We know what it feels like to run a family business—the trust we’ve built, the values that guide us, and the behind-the-scenes pressures that few outsiders see. But here’s the real question: Do the people we hire, sell to, and serve see us the same way? That question inspired the Family Business Perception Report—a first-of-its-kind national study by MacKenzie and Next Gen Collaborative exploring how the U.S. public views family businesses. In this interactive session, we’ll

Your family business is more than a company—it’s your legacy. In this talk, we’ll explore how protecting your brand legally is one of the most powerful ways to safeguard everything you’ve built for the next generation. Whether your name is on the product or you’ve grown a reputation through quality and service, your brand is one of your most valuable assets—and also one of the most vulnerable. Richard Rimer will introduce the foundational tools of brand protection, including

Discover how SBA resource partners can help you navigate the complexities of growing your business. Jennell Taylor with the Atlanta office of the SBA discusses the roles of SCORE, Small Business Development Centers (SBDCs), and Women’s Business Centers (WBCs) in providing mentorship, training, and funding assistance. Learn strategies to access valuable resources, optimize your business plan, and overcome common entrepreneurial challenges. Whether you're a startup or an establ