I’m Patrick Elliott — a husband, father, and proud native of Atlanta, Georgia. I’m also a marketing and revenue growth leader who’s spent over 20 years helping companies grow across software, healthcare, manufacturing, and financial services. I was the first VP of Marketing at a B2B software company that more than tripled its revenue in five years. I’ve managed brand strategy and pricing for a $1B+ pharmaceutical launch. I’ve led commercial strategy for health product lines worth tens of millions of dollars. And I’ve launched account-based marketing programs at scale in complex enterprises. Along the way, I noticed something: the best marketing and revenue strategies were concentrated in a handful of well-funded industries. Small and mid-market businesses — the companies that drive our economy forward — were being left behind. Not because they lacked ambition, but because they lacked access to the right leadership, systems, and strategic thinking. That’s why I launched Four Cross Advisory.